whopclipper Get early access

FREE CAMPAIGN DECISION TOOL / 03

Campaign Opportunity Scorecard.

Decide whether a campaign deserves a test, meaningful capacity or no allocation at all.

Transparent 100-point model.
CAMPAIGN SIGNALSSCORE UPDATES LIVE
$
$

How well your existing accounts, audience and niche match the campaign.

Volume, novelty and clip-worthy moments in approved content.

A higher value means your current workflow can produce this campaign efficiently.

OPPORTUNITY SCORECOMPARISON MODEL
0OUT OF 100

Enter campaign signals to evaluate the opportunity.

ECONOMICS
0
ACCOUNT FIT
0
SOURCE FIT
0
COMPETITION
0
OPERATIONS
0

CPM alone is not the opportunity.

A high reward rate can be offset by low remaining budget, intense competition, weak source material or poor fit with your accounts. The scorecard deliberately combines economics with execution conditions.

How the 100-point score is weighted

Economics represents 25 points, account fit 20, source quality 15, competition 15, brief clarity 10, approval conditions 10 and editing efficiency 5. The formula is transparent so the score remains a decision aid rather than a mysterious prediction.