FREE CAMPAIGN DECISION TOOL / 03
Campaign Opportunity Scorecard.
Decide whether a campaign deserves a test, meaningful capacity or no allocation at all.
Transparent 100-point model.OPPORTUNITY SCORECOMPARISON MODEL
0OUT OF 100
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Enter campaign signals to evaluate the opportunity.
ECONOMICS
0
ACCOUNT FIT
0
SOURCE FIT
0
COMPETITION
0
OPERATIONS
0
CPM alone is not the opportunity.
A high reward rate can be offset by low remaining budget, intense competition, weak source material or poor fit with your accounts. The scorecard deliberately combines economics with execution conditions.
How the 100-point score is weighted
Economics represents 25 points, account fit 20, source quality 15, competition 15, brief clarity 10, approval conditions 10 and editing efficiency 5. The formula is transparent so the score remains a decision aid rather than a mysterious prediction.